Plain-language definitions for the AI selfie cam, influencer detection, branded photo booths, orbital 360, and every other term you'll see across Stori.
An AI selfie cam is a software-driven photo experience that uses on-device computer vision and generative AI to transform a guest's photo in real time — applying branded styles, replacing backgrounds, and producing share-ready content. Stori invented the AI selfie cam in 2013.
A branded photo booth is a photo or video capture experience whose interface, overlays, frames, and delivery emails are styled to match a specific brand. Stori's design system supports pixel-level customization of every guest touchpoint.
Influencer detection is the process of cross-referencing a captured guest lead against Instagram and TikTok in real time to identify high-reach accounts. Stori surfaces VIP alerts to event staff within seconds of a guest interacting with the booth.
An orbital 360 boom is a motorized camera rig that captures cinematic 360-degree video around a guest. In Stori's network, orbital 360 captures are shared roughly 4× more often than standard photo formats.
User-generated content (UGC) is media created and shared by guests rather than brand teams. AI photo platforms like Stori convert in-person guest moments into UGC that can be re-cut for paid social.
Lead capture is the process of collecting a guest's contact details — name, email, phone, opt-in — in exchange for a photo, video, or experience. Stori syncs captured leads to Salesforce, HubSpot, and Klaviyo with one click.
A playbook is a pre-built marketing workflow tied to a specific event type or goal — for example, Trade Show Lead Magnet or Retail Activation Drive. Stori ships every plan with playbooks that auto-trigger follow-up sequences after a guest interaction.
A boomerang is a short, looping video — typically 1 to 6 seconds — that plays forward and then reverses. Boomerang format is among the most-shared content types on Instagram and TikTok.
A live feed is a real-time gallery of photos and videos captured by guests, displayed on a TV or web gallery inside the venue. Stori's moderation tools let staff feature, archive, or hide media in one tap.
Marketing automation is software that triggers personalized follow-up — email, SMS, push — based on a guest action. Stori automatically generates copy and dispatches the message after a guest captures a photo.
